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Matt Mullen

Mr. Mullen is a senior analyst of social business for 451 Research, where some of his primary areas of focus are digital marketing and social media technology. Prior to joining 451 Research, he was an analyst with Real Story Group, following a lengthy career in and around the content management software industry—after becoming hooked on Internet technology while using his first text-based browser at IBM in the early 1990s.

Aug. 24 2015
In order to keep me sane on the plethora of planes, trains and automobiles that I use to traverse the world every spring and autumn chasing conferences—or more precisely, the European Union and North...
Aug. 5 2015
Summer here in London sometimes catches out visitors to the city. As usual, the city received its sudden hot snap—10 degrees centigrade above the normal summer average—for a week or so, and...
July 8 2015
A few weeks back, at yet another conference, I watched a presentation about a coding club for young people: an \"after school,\" extra-curricular activity where popular coding frameworks are taught so...
June 2 2015
Recently, I took a breather in the United Kingdom (UK) for a few weeks, midway through the spring conference season that we often complain about but secretly really enjoy. Each conference season—both...
April 23 2015
Last autumn, Greg Head, chief marketing officer of Infusionsoft, shared with me his concept about many in the digital marketing space. His idea was that these companies had been able to grow to the point...
March 10 2015
Pretty much every month, as regular as clockwork, I get a short message service (SMS) text from the same organization. This organization is located in a city that is a several-hour drive from where I live...
Jan. 19 2015
There are a few things that seem to be constant in my life: I’ve got my first cold of the Winter just a few days before I head off on holiday, and I\'m writing this post at my kitchen table right...
Dec. 18 2014
December is the month where the law decrees that analysts and pundits have to make predictions for the coming year, everyone clamoring for column inches. Each hoping that it’ll be their wild speculation...
Nov. 19 2014
I’m a lucky bloke. I happen to have the opportunity to do a job I love, and I try to remind myself of that as often as possible, because it’s not always been that way, and for most, it will...
Oct. 21 2014
I’m not good at keeping promises to myself. On the contrary, I’m good at keeping promises to other people; ask me to try and pick up Almond M&M\'s on my travels, and I’ll move heaven...
Sept. 22 2014
There is a tendency for us all to forget that the single unifying factor that underpins all of our organizations–whether commercial or otherwise–is that they are founded upon people. In my...
Aug. 15 2014
A few weeks ago while attending a digital marketing conference, I was struck by a slightly strange presentation taking place on the stage, just a few feet in front of me. Discussing an apparently fruitful...
July 16 2014
It’s around a decade ago that I took my first job in London. Now, London is a massive city. These days, I live over in East London–I hasten to add, not cool East London, more workaday East...
June 17 2014
If there is one thing that the technology industry has never been short of, then that would be big ideas. Regardless of how on many occasions, perhaps most, the realization of those ideas falls short of...
May 28 2014
The term silo has become something of a stop word; a term that when we hear it or read it, we almost begin to lose concentration (or for that matter, consciousness) from what other part of the message...
April 17 2014
Recently, the Washington Post published an article about the continued use of \"autopen\" technology in government offices in Washington. The technology, originally deployed back in the 1930s, allows paper...