Scott Draeger

Mr. Draeger, M-EDP, is vice president of product management at GMC Software Technology. He joined the digital document industry in 1997, after graduating from UNLV. He started as a document designer using a collection of hardware and software technologies, before moving to the software side of the industry. His broad experience includes helping clients improve customer communications in over 20 countries. He earned his MBA in 2007 from the Lake Forest Graduate School of Management.

Communication Trends for 2016

Sept. 17 2015

If 2016 is anything like every other year, your news feed in the new year will start off with tweets, posts and articles about “Trends in Communications for 2016.” For all the buzz on the... View More

Advancing the Future of Communications: 5 Trends From the Foundation Up

Aug. 19 2015

The GMC team is having many discussions lately about the future of communications, and we started talking about the exciting short- and long-term communication opportunities of wearables, Internet of things,... View More

Customer Preference Management: Is It Time to Go Beyond the Channels?

July 6 2015

Customer preference is about doing business with the customer—in a way that works for the customer. So, why do most conversations about customer preference almost instantly turn into discussions... View More

When Thinking about Customer Communication, Think Return on Maintenance

May 27 2015

Radical transformations in customer communication are underway in almost every industry segment. We heard it firsthand from insurers, banks, service providers, governments and utilities during the 2015... View More

Are You Ready for Channel Complexity?

April 28 2015

If your job is to produce documents, whether you are in-house or a service provider, most likely, your clients need your help—help that you are uniquely qualified to deliver to them. Clients work... View More

Reducing the Burden of Proofing in the Age of Multi-channel and Omni-channel

March 26 2015

When I joined this industry as a document designer in the mid-1990s, I used a script-based tool with limited capabilities to visually confirm changes that I made to a document. As a result, I spent a great... View More