Kaspar Roos

Mr. Roos is a director for InfoTrends production software services group, which focuses on providing technology, business and market insights to clients active in the customer communications management, digital marketing & media and production workflow markets. He manages a global team and is based in London, United Kingdom. He has extensive experience in market research, market sizing and forecasting and competitive analysis.

The New Realm of Customer Communications

April 30 2015

Customers are the lifeblood of any business. If a business fails to serve its customers well, the business itself will ultimately fail. It is this old wisdom that is driving businesses forward to invest...

How to Improve Customer Engagement

Nov. 13 2014

Customer engagement management (CEM) is the practice of optimizing the lifetime value of customers. CEM is significantly influenced by customer communication practices and has seen rapid growth and adoption...