Open Text Releases Vignette Content Management 8
Open Text Corporation (NASDAQ: OTEX, TSX: OTC), a global leader in enterprise content management (ECM), announced the release of Vignette Content Management 8, an enterprise-scale web content management solution that gives marketers broad new capabilities to use the Web as a strategic force to drive campaigns, customer conversion and loyalty, and ultimately profitability.
Built on more than 10 years of experience in managing the world's most sophisticated websites, Vignette Content Management 8 introduces a new ergonomic design that makes it easy for business users to create websites, microsites and landing pages on-demand, while staying within branding and technical guidelines. The ergonomic design caters to specific personas in marketing or other departments, providing tools, designs and other resources based on their roles. This critical functionality brings speed and flexibility to marketing teams -- a new level of agility that can make the difference in competitive efforts to reach customers via the Web.
"Successful enterprises embrace the Web as a critical component of revenue generation, and to provide an interactive and immersive experience that connects with customers," said James Latham, Chief Marketing Officer of Open Text. "Vignette Content Management 8 brings together the enterprise-class capabilities customers need to gain the full value of the Web. The solution offers leading capabilities that deliver engaging, personalized content populated by video, rich media and social interaction. Its flexibility and ease of use helps marketers be more effective, allowing them to focus on the message - not the tools."
With a focus on brand consistency and time-to-market, many marketing teams need a Web content management solution that empowers efficient communications with target audiences while managing message consistency across a complex series of websites, fueled by diverse audiences, languages and contributors. Vignette Content Management 8 offers a simple way to create and manage Web experiences by streamlining the management of Web layouts and structures. This includes page management, site and navigation management, content production, taxonomy and task management.
Adopt, and Adapt
Marketing Promotions: Vignette Content Management 8 enables marketers to use their website and content designs to improve the effectiveness of campaigns, promotions, and events.
Content Presentation: Vignette Content Management 8 deploys new sites in minutes, creates new pages with one click and allows users to easily maintain pages with its personalized in-context editing environment. Relying on this, users can:
Adaptable Content Authoring: Vignette Content Management 8 offers a user-friendly console, branded themes and preferences that empower its content owners to easily create and manage Web content while automatically adjusting to day-to-day authoring preferences. This enables users to:
Vignette Content Management 8 is part of the Open Text ECM suite and complements Open Text's broad range of leading ECM functionality. For demonstrations and more information, visit: www.vignette.com/v8.