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Segment Your Strategy by
Workforce Needs: Not everyone wants or needs
mobile access. Segment your workforce to determine who has the greatest mobile
content access needs.
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Frame Mobile Strategies
Around Business, Transactional and Persuasive Content: Strategies should deal with use cases within each of the content types.
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Get Started Quicker by Focusing
Initially on Business Content: Why? Because
much of the mobile activity deals with consumption — rather than contribution —
it's the easiest to support.
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For Public-Facing Content, Account
for Different Mobile Browsers and Interaction Models: Customer experience demands will force you to address the presentation
of and interaction with persuasive content on mobile devices.
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Address Which Mobile Devices
You'll Support: Forrester recommends focusing on
select devices, rather than a blanket approach.
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Determine the Role of
Tablets: iPads and other tablet devices are making a
dent in the enterprise. These devices will enable new usage scenarios for
dynamic forms capture, which is critical for transactional models.
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Evaluate ECM Vendors Who Offer
Mobile Add-Ons for Traditional Products: Open Text
has been at the forefront of ECM-related mobile strategy, but other vendors
have jumped on the bus too.
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Figure Out the Role of Third-Party Add-Ons: They extend mobile support for
ECM products and have developed alternate ways to access content.
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Create Custom Mobile Apps Where
Necessary: Your developers can create
specialized, discrete custom mobile applications to enable information workers
to view reports, customer transactions and project-related documents.
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Find Genuine Use Cases
Rather Than a "We Need to Adopt Mobile" Approach: Avoid adopting mobile for the sake of adopting mobile.
STEPHEN POWERS is a principal analyst at Forrester
Research, where he serves Content & Collaboration Professionals. For more information, visit www.forrester.com
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