Home /Result for tags: "Enterprise Content Management | Content Strategy"
March 12 2015
“Organizations which unify customer communications management (CCM) and web content management (WCM) will receive higher value and improve customer experience versus organizations that keep CCM and... View More
June 3 2015
Watch this 5-minute webcast with our Editor on why enterprise document strategies are so hard and why a peer-produced Best Practices Framework for Executing the Document Strategy is so important to our... View More
Aug. 26 2015
Our independent consulting studies find that by utilizing electronic content management (ECM) and workflow technologies, an organization can improve document access time, process quality, efficiency and... View More
Aug. 5 2015
Summer here in London sometimes catches out visitors to the city. As usual, the city received its sudden hot snap—10 degrees centigrade above the normal summer average—for a week or so, and... View More
May 21 2015
The term customer communication management (CCM) has always been something of a misnomer in my mind—a cumbersome, 11-syllable phrase to describe composing and distributing bills, statements, policies... View More
July 21 2015
In a time where brand loyalty is shrinking and you are being judged in every single interaction with a customer, is it any wonder that organizations are constantly talking about competitive differentiation?... View More
May 19 2015
With all the hype about Big Data and predictive analytics, we are seeing a plethora of technology providers tout how great their analytics capabilities are. Analytics is the new black! Predictive analytics... View More
Jan. 14 2015
Forms management, for many organizations, is a strategic function. It is strategic because forms support every workflow process in the organization. Accordingly, every organization—large and small,... View More
Aug. 26 2014
There has been a lot of talk about automating the classification of documents and records. Most of the focus is on the accuracy of classification and eliminating errors. Less often, there is a discussion... View More
Aug. 13 2013
The age-old story of finding the right one never gets old, does it? Along with our rights to “Life, Liberty, and the pursuit of Happiness,” it seems a human condition to chase the seemingly... View More
March 3 2015
Since Fortune magazine created the very first Most Admired Companies list and ranking of corporate reputation in 1983, academics and practitioners alike have been constantly defining and redefining the... View More
Dec. 8 2014
After 18 years of measuring corporate reputations around the world, it is safe to say perceptions may not equal reality in an absolute sense, but there is little doubt that, over time, long-held perceptions... View More
Oct. 27 2014
I recently attended an American Marketing Association meeting. The speaker, Jeff Hayzlett, author and host of C-Suite, spoke about why companies fail and succeed. His headline was \"Adapt, Change or Die,\"... View More
Oct. 17 2014
Boardrooms are abuzz over big data; mobile applications are the order of the day; the first wave of enterprise resource planning systems is due for an upgrade. Without a doubt, information technology (IT)... View More
Dec. 17 2014
Today, more than ever, having an effective mobile strategy is key to effective customer communications. Mobile devices have become a way of life for consumers to get content, read mail and stay in touch... View More
Sept. 16 2014
The forms management profession is making a comeback. The signs seem clear now. After about two decades of slow and steady decline, when many companies downsized, outsourced, re-structured and/or eliminated... View More
Feb. 10 2015
Paper is still a dominant part of many organizations, clogging and slowing processes. There are many reasons for it being present, including human reluctance to eliminate it. This is intriguing since many... View More
March 16 2015
What does that mean: multidimensional thinking? It really depends on your perspective and role in an organization. When we talk about design and development organizations, multidimensional might mean creating... View More
April 30 2014
Last year, we started to see the term omni-channel bandied around quite a bit, and the increasing “buzziness” of this word is only gaining steam. I’ll admit this catchy moniker made me... View More
July 8 2014
Having spent many years in the “conversion optimization” subdiscipline of marketing—a forerunner to what is now known as “growth hacking” in some circles—I’ve... View More