Home /Result for tags: "TransPromo | marketing | personalization"
March 12 2015
“Organizations which unify customer communications management (CCM) and web content management (WCM) will receive higher value and improve customer experience versus organizations that keep CCM and... View More
May 30 2012
Print/Mail Consultants, a consulting firm serving the document/communications industry, has launched a new product in their writing services line. The Ready-to-Use Communications Program solves the biggest... View More
Aug. 5 2015
Summer here in London sometimes catches out visitors to the city. As usual, the city received its sudden hot snap—10 degrees centigrade above the normal summer average—for a week or so, and... View More
April 17 2015
For those of you in marketing, you’ve no doubt seen the deluge of ideas, opinions, tips, strategies and advice for content marketing. Content marketing works as a way to increase leads, trust and... View More
April 7 2014
I am sure everyone has heard the expression, “Timing is everything.” Yes, timing is everything but very difficult to achieve in many circumstances. However, there is some low-hanging fruit... View More
Dec. 6 2009
There has been a lot of buzz about TransPromo recently, buzz about the concept of customizing common transactional documents like bills and statements with personalized messaging aimed at wooing existing... View More
June 1 2015
One of my favorite magazines is Architectural Digest. I like it because it portrays design as more than just creating something amazing. The designers featured in the magazine realize design is all about... View More
Oct. 21 2014
I’m not good at keeping promises to myself. On the contrary, I’m good at keeping promises to other people; ask me to try and pick up Almond M&M\'s on my travels, and I’ll move heaven... View More
Nov. 13 2014
Customer engagement management (CEM) is the practice of optimizing the lifetime value of customers. CEM is significantly influenced by customer communication practices and has seen rapid growth and adoption... View More
May 18 2010
Prinova announced the launch of messagepoint 3.1 which introduces Insert Management and Postal Optimization capabilities to its web-based Enterprise Message Management software, messagepoint. The messagepoint... View More
March 3 2015
Since Fortune magazine created the very first Most Admired Companies list and ranking of corporate reputation in 1983, academics and practitioners alike have been constantly defining and redefining the... View More
Feb. 8 2010
Speaking directly to customers with personalized, targeted messaging through a medium that they value and pay attention to - it's the Holy Grail of TransPromo and the driving vision behind many sophisticated... View More
Feb. 27 2014
As I travel around the globe consulting and talking to business leaders from all different vertical markets, I am drawing one interesting conclusion about content delivery that is a bit disconcerting.... View More
Sept. 15 2010
As TransPromo continues to garner attention from companies looking to reap the benefits of marketing to existing customers, new trends are quickly developing. The opportunities available with TransPromo... View More
April 23 2015
Last autumn, Greg Head, chief marketing officer of Infusionsoft, shared with me his concept about many in the digital marketing space. His idea was that these companies had been able to grow to the point... View More
Sept. 24 2012
GMC Software Technology, a leading provider of customer communications (CCM) and output management solutions, today announced that Business Advantage Group (BAG) has selected GMC Inspire to drive highly... View More
March 10 2014
As we discussed in the first post about the Four Rights, the essential underlying tool is the need to develop an effective data collection strategy. Once we have some data patterns on our intended targets... View More
Feb. 6 2015
Customer communications management (CCM) is poised for a major transition. Today, the task of producing customer mailings is still largely an unsung, batch-processing job, dominated by print, but changing... View More
June 22 2009
After a successful career of nearly 16 years, a famous musician changed his name in 1993 from Prince to a symbol that was unpronounceable, so he was called the "Symbol" or "The Artist." Did Prince want... View More
Sept. 29 2013
Tap your phone on a near field communication (NFC) tag, and instant, rich, multimedia content is at your disposal. Tap two NFC-enabled smartphones together, and financial transactions can be conducted... View More