As we discussed in the first post about the Four Rights, the essential underlying tool is the need to develop an effective data collection strategy. Once we have some data patterns on our intended targets... View More
Customer communications management (CCM) is poised for a major transition. Today, the task of producing customer mailings is still largely an unsung, batch-processing job, dominated by print, but changing... View More
After a successful career of nearly 16 years, a famous musician changed his name in 1993 from Prince to a symbol that was unpronounceable, so he was called the "Symbol" or "The Artist." Did Prince want... View More
Tap your phone on a near field communication (NFC) tag, and instant, rich, multimedia content is at your disposal. Tap two NFC-enabled smartphones together, and financial transactions can be conducted... View More
Corporate reputations have only been measured in earnest since the 1990s, and within the nascent management discipline of reputation management, there continues to be a healthy debate about how to use... View More
In October, I wrote about preparing to switch to digital-first communications. If you are considering digital first, you may be thinking about the implications that it has for both your internal organization... View More
In an effort to help companies around the globe increase operational efficiencies while enhancing the way they communicate with customers, SAP AG (NYSE: SAP) and StreamServe, Inc., a leading provider of... View More
Ricoh Americas Corporation today announced the availability of its 1to1 Create Marketing Services and the results of its first campaign with Graphics Plus of Lisle, Ill. 1to1 Create Marketing Services,... View More
Ricoh Company, Ltd. (Ricoh) today announced that it has acquired PTI® Marketing Technologies™, a premiere SaaS (software-as-a-service) marketing asset management and marketing solutions provider.... View More
Customers are the lifeblood of any business. If a business fails to serve its customers well, the business itself will ultimately fail. It is this old wisdom that is driving businesses forward to invest... View More
The opportunity is right under our noses. Today's content, document and process management technologies already allow us to communicate with millions of our customers in more engaging and reader-friendly... View More
Recently, I took a breather in the United Kingdom (UK) for a few weeks, midway through the spring conference season that we often complain about but secretly really enjoy. Each conference season—both... View More
The Rosetta Stone is iconic in the study of ancient Egypt. Champollion's translation of the Egyptian hieroglyphics by discovering their patterned similarities with the better-known Greek and Demotic language... View More
Technology has been both a boon and a bane to large corporations. On the one hand, it has helped them move massive amounts of information to evermore people. On the other, it has created a monster they... View More
Your Documents Are as Good as Your Printing Solution Today's transactional applications can go far beyond the boring, black-and-white, simple-text invoices and statements of the past. With new technology... View More
As technology has become smarter and more efficient, its value has begun to change how consumers behave–raising the bar for businesses that wish to stay relevant and connected to their customers.... View More
Recently, several of Madison Advisors' Fortune 500 clients have sought our assistance to help them understand how a given vendor's proposed TransPromo "solution" will fit within their environment and enable... View More
By most estimates, direct marketing accounts for more than half of all advertising expenditures in the US. Despite the rapid adoption of electronic forms of direct marketing, print media continues to capture... View More
Pitney Bowes Business Insight, the leading global provider of location and communication intelligence offerings, today announced the newest versions of EngageOne Interactive and DOC1®... View More
In Forrester’s latest report “Brief: Ten Trends Will Reshape Customer Communications Management,” Vice President and Principal Analyst Craig Le Clair writes, “Enterprise architects... View More
