Home /Result for tags: "TransPromo | marketing | personalization"
March 12 2015
“Organizations which unify customer communications management (CCM) and web content management (WCM) will receive higher value and improve customer experience versus organizations that keep CCM and... View More
May 30 2012
Print/Mail Consultants, a consulting firm serving the document/communications industry, has launched a new product in their writing services line. The Ready-to-Use Communications Program solves the biggest... View More
Aug. 5 2015
Summer here in London sometimes catches out visitors to the city. As usual, the city received its sudden hot snap—10 degrees centigrade above the normal summer average—for a week or so, and... View More
March 9 2015
In Forrester’s latest report “Brief: Ten Trends Will Reshape Customer Communications Management,” Vice President and Principal Analyst Craig Le Clair writes, “Enterprise architects... View More
Feb. 5 2012
XMPie®, A Xerox Company, the leading provider of software solutions for Individualized Communications Management (ICM), announced today the addition of the XMPie Mapping Service to its robust portfolio... View More
May 27 2013
Back in October of 2011, I penned a musing for DOCUMENT about how the QR code was positioned to become a major alternative marketing channel. In 2011, smartphones made up about 40% of the cellular phone... View More
July 29 2015
I find that there’s a “Zen” thing going on when it comes to content marketing—your ultimate goal is to generate a lead for your sales team. However, to most effectively do this,... View More
Dec. 4 2014
Content marketing continues to be a hot topic in the marketing world. While the term can mean many things to many people, we’ll take the word of industry expert and founder of the Content Marketing... View More
Dec. 8 2009
Many organizations are exploring how to utilize social media to collect better customer information, which will, in turn, enable better customer communications, improve customer service, build retention,... View More
June 4 2015
When a vendor acquires another product and puts (vendors will say \"integrate\") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple... View More
April 28 2015
If your job is to produce documents, whether you are in-house or a service provider, most likely, your clients need your help—help that you are uniquely qualified to deliver to them. Clients work... View More
July 8 2014
Having spent many years in the “conversion optimization” subdiscipline of marketing—a forerunner to what is now known as “growth hacking” in some circles—I’ve... View More
Feb. 17 2010
Crawford Technologies Inc., an award-winning provider of transactional customer communication document solutions, announced that it has launched QR Express, a module for its Transpromo Express product... View More
July 27 2015
Improving customer experience is a key priority for enterprises today. To improve something, you need to have the ability to measure it. Based on your objective, measurement methodologies for customer... View More
March 1 2010
One-to-one marketing is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer... View More
Jan. 26 2015
One of the major effects of digital business and the transformation it causes is a renewed focus on experiences. This is why we’ve moved from static content on websites to holistically supporting... View More
May 13 2010
Gartner's 2010 Magic Quadrant for Marketing Resources Management now includes Kodak's DESIGN2LAUNCH Solutions among vendors to consider for marketing resource management (MRM), an area of growing interest... View More
March 23 2015
For the last two years or so, a shift has been occurring—and a gap developing—in the customer communications management (a.k.a., document automation) market. More and more analysts, vendors... View More
April 9 2012
Ricoh Production Print Solutions LLC (Ricoh), a leading provider of digital output solutions, announced the launch of its Customer Marketing Suite for Utility Companies, an industry-first offering of behavior-based... View More
March 24 2014
The third right in my mind is the most important: the Person—ME. Is there anyone more important? Let’s take a very common situation: eating out. I frequent several restaurants in my area on... View More