Home /Result for tags: "TransPromo | marketing | personalization"
July 27 2015
Improving customer experience is a key priority for enterprises today. To improve something, you need to have the ability to measure it. Based on your objective, measurement methodologies for customer... View More
March 1 2010
One-to-one marketing is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer... View More
Jan. 26 2015
One of the major effects of digital business and the transformation it causes is a renewed focus on experiences. This is why we’ve moved from static content on websites to holistically supporting... View More
May 13 2010
Gartner's 2010 Magic Quadrant for Marketing Resources Management now includes Kodak's DESIGN2LAUNCH Solutions among vendors to consider for marketing resource management (MRM), an area of growing interest... View More
March 23 2015
For the last two years or so, a shift has been occurring—and a gap developing—in the customer communications management (a.k.a., document automation) market. More and more analysts, vendors... View More
April 9 2012
Ricoh Production Print Solutions LLC (Ricoh), a leading provider of digital output solutions, announced the launch of its Customer Marketing Suite for Utility Companies, an industry-first offering of behavior-based... View More
March 24 2014
The third right in my mind is the most important: the Person—ME. Is there anyone more important? Let’s take a very common situation: eating out. I frequent several restaurants in my area on... View More
Aug. 5 2015
Maria Boos, Group Director, Simplification, Siegel+Gale, to deliver strategic address on improving customer experiences and loyalty The DOCUMENT Strategy Forum is excited to announce that its 2016 Conference... View More
Feb. 9 2015
Around the world, corporate brands are being activated like never before, replacing product claims with family values and cultural relevance in 2014 global platforms, like the Sochi Winter Olympics and... View More
March 15 2011
Many organizations are implementing Transpromo campaigns to leverage those must-read documents like invoices and statements placed into the hands of their customers. Traditionally, when designing such... View More
Sept. 22 2014
There is a tendency for us all to forget that the single unifying factor that underpins all of our organizations–whether commercial or otherwise–is that they are founded upon people. In my... View More
March 10 2015
Pretty much every month, as regular as clockwork, I get a short message service (SMS) text from the same organization. This organization is located in a city that is a several-hour drive from where I live... View More
Aug. 8 2014
Companies from all industries spend millions of dollars to produce and deliver millions of customer documents each month. Account statements, invoices, pack slips–these are just a few of the many... View More
March 21 2010
Prinova Inc., a leader in innovative software, document design, development, and delivery solutions, announced its messagepoint enterprise message management software will be part of the Docuplus solutions... View More
April 27 2014
This is the last in my series on the Four Rights–the right medium. Delivering the relevant message to the correct person in a timely basis with the content medium they prefer is an awesome marketing... View More
Jan. 19 2010
May 28 2013
Celent sought to understand the role and importance of data in the insurance industry and examine where insurers are in terms of investment in data-related technologies and in Big Data in particular. To... View More
April 19 2012
When I look for advice and information on how to drive change, I turn to the smartest and most reliable people I know: my friends. If crowdsourcing is about fast, inexpensive answers, friendsourcing is... View More
April 17 2015
For those of you in marketing, you’ve no doubt seen the deluge of ideas, opinions, tips, strategies and advice for content marketing. Content marketing works as a way to increase leads, trust and... View More
April 7 2014
I am sure everyone has heard the expression, “Timing is everything.” Yes, timing is everything but very difficult to achieve in many circumstances. However, there is some low-hanging fruit... View More