Recently, several of Madison Advisors' Fortune 500 clients have sought our assistance to help them understand how a given vendor's proposed TransPromo "solution" will fit within their environment and enable... View More
By most estimates, direct marketing accounts for more than half of all advertising expenditures in the US. Despite the rapid adoption of electronic forms of direct marketing, print media continues to capture... View More
Pitney Bowes Business Insight, the leading global provider of location and communication intelligence offerings, today announced the newest versions of EngageOne Interactive and DOC1®... View More
In Forrester’s latest report “Brief: Ten Trends Will Reshape Customer Communications Management,” Vice President and Principal Analyst Craig Le Clair writes, “Enterprise architects... View More
XMPie®, A Xerox Company, the leading provider of software solutions for Individualized Communications Management (ICM), announced today the addition of the XMPie Mapping Service to its robust portfolio... View More
Back in October of 2011, I penned a musing for DOCUMENT about how the QR code was positioned to become a major alternative marketing channel. In 2011, smartphones made up about 40% of the cellular phone... View More
I find that there’s a “Zen” thing going on when it comes to content marketing—your ultimate goal is to generate a lead for your sales team. However, to most effectively do this,... View More
Content marketing continues to be a hot topic in the marketing world. While the term can mean many things to many people, we’ll take the word of industry expert and founder of the Content Marketing... View More
Many organizations are exploring how to utilize social media to collect better customer information, which will, in turn, enable better customer communications, improve customer service, build retention,... View More
When a vendor acquires another product and puts (vendors will say \"integrate\") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple... View More
If your job is to produce documents, whether you are in-house or a service provider, most likely, your clients need your help—help that you are uniquely qualified to deliver to them. Clients work... View More
Having spent many years in the “conversion optimization” subdiscipline of marketing—a forerunner to what is now known as “growth hacking” in some circles—I’ve... View More
Crawford Technologies Inc., an award-winning provider of transactional customer communication document solutions, announced that it has launched QR Express, a module for its Transpromo Express product... View More
Improving customer experience is a key priority for enterprises today. To improve something, you need to have the ability to measure it. Based on your objective, measurement methodologies for customer... View More
One-to-one marketing is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer... View More
One of the major effects of digital business and the transformation it causes is a renewed focus on experiences. This is why we’ve moved from static content on websites to holistically supporting... View More
Gartner's 2010 Magic Quadrant for Marketing Resources Management now includes Kodak's DESIGN2LAUNCH Solutions among vendors to consider for marketing resource management (MRM), an area of growing interest... View More
For the last two years or so, a shift has been occurring—and a gap developing—in the customer communications management (a.k.a., document automation) market. More and more analysts, vendors... View More
Ricoh Production Print Solutions LLC (Ricoh), a leading provider of digital output solutions, announced the launch of its Customer Marketing Suite for Utility Companies, an industry-first offering of behavior-based... View More
The third right in my mind is the most important: the Person—ME. Is there anyone more important? Let’s take a very common situation: eating out. I frequent several restaurants in my area on... View More
