Content. Collaboration. Technology. Governance.
By Bryant Duhon
Bryant Duhon is the content conductor for Prospect Builder, a marketing agency dedicated to exceeding the inbound needs of the dealer community. He was a longtime editor, community manager and marketer at AIIM.
Marketing: How Customer Personas Can Help Build Trust and Brand Loyalty
July 29 2015
I find that there’s a “Zen” thing going on when it comes to content marketing—your ultimate goal is to generate a lead for your sales team. However, to most effectively do this,...
Putting the “Engagement” in Your Content Marketing
April 17 2015
For those of you in marketing, you’ve no doubt seen the deluge of ideas, opinions, tips, strategies and advice for content marketing. Content marketing works as a way to increase leads, trust and...