Joe Shepley

Mr. Shepley brings more than 12 years of operational and technology experience to his consulting engagements at Doculabs, where he helps organizations get strategic around how they manage their information assets. He also currently serves as the conference chair for the DOCUMENT Strategy Forum and served as the former co-chair of the Connect-IT Conference.

The Difference Between Tactical and Strategic: Content Strategy Q&A with John Knotts & Joe Shepley

Oct. 15 2014

Question: When creating a strategy, what’s the difference between the tactical side of the strategy or the strategic side? How do I determine what’s really important? JOHN KNOTTS @johnrknotts...

How to Partner with Your IT/Development Resources: Content Strategy Q&A with John Knotts & Joe Shepley

Oct. 13 2014

Question: How do you partner with the IT/development resources for your capture platform during the process of designing or optimizing forms? JOHN KNOTTS @johnrknotts So, this is a tactical solution to...

Building a Strategic Framework: Content Strategy Q&A with John Knotts & Joe Shepley

Oct. 8 2014

Question: Can you give an example of what a strategic framework for a document strategy would include? What are some short-term and long-term goals? JOHN KNOTTS @johnrknotts I explain in my blog post,...

How to Sell Your Strategy: Content Strategy Q&A with John Knotts & Joe Shepley

Oct. 6 2014

QUESTION: What are some best practices or steps in selling the document strategy, especially if it supersedes other strategies and is only subordinate to the overall business strategy? JOHN KNOTTS @johnrknotts...

The Top Tangible Goals & Major Obstacles of Your Strategy: Content Strategy Q&A with John Knotts & Joe Shepley

Oct. 1 2014

QUESTION: What are the top tangible goals of a document strategy? What are the major obstacles to avoid along this journey? JOHN KNOTTS @johnrknotts Tangible goals: The book Designing a Document Strategy...

Who Really Owns the Strategy: Content Strategy Q&A with John Knotts & Joe Shepley

Sept. 29 2014

EDITOR'S NOTE: One of the questions I receive the most from readers is, "How do you build content and/or document strategies in the enterprise that will succeed?" Too often, the complexity around document...

Show CXOs the Money: The Business Case for Information Management

April 22 2014

Other than not really understanding what information management is, the single biggest obstacle to information management at most organizations is the lack of a viable business case: If you can’t...