“Organizations which unify customer communications management (CCM) and web content management (WCM) will receive higher value and improve customer experience versus organizations that keep CCM and... View More
Join our Editor Allison Lloyd for this quick review of Gartner's 2015 Magic Quadrant for the CRM Customer Engagement Center & the trends for customer engagement... View More
Summer here in London sometimes catches out visitors to the city. As usual, the city received its sudden hot snap—10 degrees centigrade above the normal summer average—for a week or so, and... View More
Leading electronic signature provider Silanis Technology announced today the integration of its e-signature signing service e-SignLive™ with GMC Software Technology’s GMC Inspire, an award... View More
Given the constantly changing and evolving multimedia marketplace, the challenge is not just to reach out to the customer but also to open and maintain a dialogue that sustains the relationship. By creating... View More
Increasingly, each and every interaction between a customer and the organization is ripe with opportunity—if companies are able to leverage content acquired at these crucial touchpoints, which can... View More
Many of the large insurance and financial services firms send as much as 100 million pieces of billing and statement mail each year. All are trying to reduce their print and mail expense budgets by going... View More
It’s around a decade ago that I took my first job in London. Now, London is a massive city. These days, I live over in East London–I hasten to add, not cool East London, more workaday East... View More
EventEvolution Management Inc. is pleased to announce that the 2016 DOCUMENT Strategy Forum will be held on May 10-12 at the Hyatt Regency O’Hare in Chicago, IL—returning to the venue where... View More
I recently attended an American Marketing Association meeting. The speaker, Jeff Hayzlett, author and host of C-Suite, spoke about why companies fail and succeed. His headline was \"Adapt, Change or Die,\"... View More
You have spent (and continue to spend) hundreds of thousands of dollars on your website. You have a full-time staff to update the content, monitor traffic and enhance your site. The site is good, or very... View More
Watch this short video with our Editor Allison Lloyd for this quick review of Gartner's 2015 Magic Quadrant for the CRM Customer Engagement Center and the trends for customer engagement. ... View More
An elderly woman in a faded pink track suit recently reminded me why what we do is so important. "Susan" wanted to know if we could make her hospital bill show how much of her treatment would be covered... View More
This marks my third year attending the DOCUMENT Strategy Forum (DSF), and each year, I learn something new and talk to interesting people. Some of the ideas are not new, but I did come away with some changed... View More
Since Fortune magazine created the very first Most Admired Companies list and ranking of corporate reputation in 1983, academics and practitioners alike have been constantly defining and redefining the... View More
airSpring Software raises the bar on enterprise-class relationship management with Version 2.0 of its solution for rapid web and mobile application development and delivery. The new version streamlines... View More
\"The Potential Marketing Opportunity of Big Data.\" \"Large-Scale Customer Data Breaches.\" Stories like these have factored prominently in the business headlines thus far in 2014, placing companies’... View More
Kaspar Roos, Director for InfoTrends’ Customer Engagement Technology service, will be speaking at the DOCUMENT Strategy Forum, taking place May 12-14, 2015 in Greenwich, CT. Roos will present on... View More
Surprise! Your company is not the center of the universe. Unfortunately, too many companies think of themselves as being the center of their customer\'s universe. While this “may” be true for... View More
In this age of the Internet of Things (IoT), everything that can be connected will be connected. This means that information and content will be shared in real time between connected things. Behind the... View More
