Many organizations are exploring how to utilize social media to collect better customer information, which will, in turn, enable better customer communications, improve customer service, build retention,... View More
When a vendor acquires another product and puts (vendors will say \"integrate\") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple... View More
If your job is to produce documents, whether you are in-house or a service provider, most likely, your clients need your help—help that you are uniquely qualified to deliver to them. Clients work... View More
Having spent many years in the “conversion optimization” subdiscipline of marketing—a forerunner to what is now known as “growth hacking” in some circles—I’ve... View More
Crawford Technologies Inc., an award-winning provider of transactional customer communication document solutions, announced that it has launched QR Express, a module for its Transpromo Express product... View More
Improving customer experience is a key priority for enterprises today. To improve something, you need to have the ability to measure it. Based on your objective, measurement methodologies for customer... View More
One-to-one marketing is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer... View More
One of the major effects of digital business and the transformation it causes is a renewed focus on experiences. This is why we’ve moved from static content on websites to holistically supporting... View More
Gartner's 2010 Magic Quadrant for Marketing Resources Management now includes Kodak's DESIGN2LAUNCH Solutions among vendors to consider for marketing resource management (MRM), an area of growing interest... View More
For the last two years or so, a shift has been occurring—and a gap developing—in the customer communications management (a.k.a., document automation) market. More and more analysts, vendors... View More
Ricoh Production Print Solutions LLC (Ricoh), a leading provider of digital output solutions, announced the launch of its Customer Marketing Suite for Utility Companies, an industry-first offering of behavior-based... View More
The third right in my mind is the most important: the Person—ME. Is there anyone more important? Let’s take a very common situation: eating out. I frequent several restaurants in my area on... View More
Maria Boos, Group Director, Simplification, Siegel+Gale, to deliver strategic address on improving customer experiences and loyalty The DOCUMENT Strategy Forum is excited to announce that its 2016 Conference... View More
Around the world, corporate brands are being activated like never before, replacing product claims with family values and cultural relevance in 2014 global platforms, like the Sochi Winter Olympics and... View More
Many organizations are implementing Transpromo campaigns to leverage those must-read documents like invoices and statements placed into the hands of their customers. Traditionally, when designing such... View More
There is a tendency for us all to forget that the single unifying factor that underpins all of our organizations–whether commercial or otherwise–is that they are founded upon people. In my... View More
Pretty much every month, as regular as clockwork, I get a short message service (SMS) text from the same organization. This organization is located in a city that is a several-hour drive from where I live... View More
Companies from all industries spend millions of dollars to produce and deliver millions of customer documents each month. Account statements, invoices, pack slips–these are just a few of the many... View More
Prinova Inc., a leader in innovative software, document design, development, and delivery solutions, announced its messagepoint enterprise message management software will be part of the Docuplus solutions... View More
This is the last in my series on the Four Rights–the right medium. Delivering the relevant message to the correct person in a timely basis with the content medium they prefer is an awesome marketing... View More
