Home /Result for tags: "TransPromo | marketing | personalization"
Aug. 5 2015
Maria Boos, Group Director, Simplification, Siegel+Gale, to deliver strategic address on improving customer experiences and loyalty The DOCUMENT Strategy Forum is excited to announce that its 2016 Conference... View More
Feb. 9 2015
Around the world, corporate brands are being activated like never before, replacing product claims with family values and cultural relevance in 2014 global platforms, like the Sochi Winter Olympics and... View More
March 15 2011
Many organizations are implementing Transpromo campaigns to leverage those must-read documents like invoices and statements placed into the hands of their customers. Traditionally, when designing such... View More
Sept. 22 2014
There is a tendency for us all to forget that the single unifying factor that underpins all of our organizations–whether commercial or otherwise–is that they are founded upon people. In my... View More
March 10 2015
Pretty much every month, as regular as clockwork, I get a short message service (SMS) text from the same organization. This organization is located in a city that is a several-hour drive from where I live... View More
Aug. 8 2014
Companies from all industries spend millions of dollars to produce and deliver millions of customer documents each month. Account statements, invoices, pack slips–these are just a few of the many... View More
March 21 2010
Prinova Inc., a leader in innovative software, document design, development, and delivery solutions, announced its messagepoint enterprise message management software will be part of the Docuplus solutions... View More
April 27 2014
This is the last in my series on the Four Rights–the right medium. Delivering the relevant message to the correct person in a timely basis with the content medium they prefer is an awesome marketing... View More
Jan. 19 2010
May 28 2013
Celent sought to understand the role and importance of data in the insurance industry and examine where insurers are in terms of investment in data-related technologies and in Big Data in particular. To... View More
April 19 2012
When I look for advice and information on how to drive change, I turn to the smartest and most reliable people I know: my friends. If crowdsourcing is about fast, inexpensive answers, friendsourcing is... View More
April 17 2015
For those of you in marketing, you’ve no doubt seen the deluge of ideas, opinions, tips, strategies and advice for content marketing. Content marketing works as a way to increase leads, trust and... View More
April 7 2014
I am sure everyone has heard the expression, “Timing is everything.” Yes, timing is everything but very difficult to achieve in many circumstances. However, there is some low-hanging fruit... View More
Dec. 6 2009
There has been a lot of buzz about TransPromo recently, buzz about the concept of customizing common transactional documents like bills and statements with personalized messaging aimed at wooing existing... View More
June 1 2015
One of my favorite magazines is Architectural Digest. I like it because it portrays design as more than just creating something amazing. The designers featured in the magazine realize design is all about... View More
Oct. 21 2014
I’m not good at keeping promises to myself. On the contrary, I’m good at keeping promises to other people; ask me to try and pick up Almond M&M\'s on my travels, and I’ll move heaven... View More
Nov. 13 2014
Customer engagement management (CEM) is the practice of optimizing the lifetime value of customers. CEM is significantly influenced by customer communication practices and has seen rapid growth and adoption... View More
May 18 2010
Prinova announced the launch of messagepoint 3.1 which introduces Insert Management and Postal Optimization capabilities to its web-based Enterprise Message Management software, messagepoint. The messagepoint... View More
March 3 2015
Since Fortune magazine created the very first Most Admired Companies list and ranking of corporate reputation in 1983, academics and practitioners alike have been constantly defining and redefining the... View More
Feb. 8 2010
Speaking directly to customers with personalized, targeted messaging through a medium that they value and pay attention to - it's the Holy Grail of TransPromo and the driving vision behind many sophisticated... View More